High-Premium vs. Low-Cost Products: Effective Marketing Strategies High-Premium vs. Low-Cost Products is a topic that every marketer loves to debate […] Read More
Creating Demand vs. Meeting Needs: A Marketer’s Dilemma Imagine walking into a store where you see products that seem to understand […] Read More
The Apple Effect: How Brands Create Consumer Needs from Scratch The Apple Effect: How Brands Create Needs That Never Existed Before Imagine waking […] Read More