Stories & Insights - Abhinandan Maity

High-Premium vs. Low-Cost Products is a topic that every marketer loves to debate over coffee with colleagues and friends. Imagine

Imagine walking into a store where you see products that seem to understand exactly what you need, yet at the

The Apple Effect: How Brands Create Needs That Never Existed Before Imagine waking up one day and realizing that something

If you want to truly connect with your audience, you need to speak their language, not yours. This is the

The power of systems is a concept we often underestimate, yet it’s what defines industries, shapes behaviors, and drives our

Starting over in a new market is daunting, even for established brands. But it’s also a golden opportunity. When entering

In today’s overcrowded marketplaces, trying to appeal to everyone often means you resonate with no one. The world is filled

There was a time when creating content was enough to make a splash. A blog post, a video, or even

In a world flooded with content, where a million books are published each year and endless posts and videos compete

Imagine walking through a bustling farmer’s market on a crisp Saturday morning. You stop at a small booth and buy

Entrepreneurial marketing is reshaping the way we tackle some of the most pressing healthcare challenges of our time. At its

When you think about customer loyalty, what’s the first thing that comes to mind? For many, it is discounts, points,

The traditional view of business success often revolves around high-end products, luxury goods, and catering to the wealthiest consumers. However,

In the world of business, customer loyalty is not just a nice-to-have—it’s the lifeblood of enduring success. Loyal customers are

Marketing has come a long way from the days of hand-painted billboards and catchy jingles on the radio. It evolved